Reading the World

by Jo Anne Nelson on March 25, 2011

In the midst of the hectic day-to-day rush it is easy to forget to take time to read, listen and engage outside your immediate circle—news, articles, videos and conversations from inside and outside your market help you develop an understanding of the world as it is today, and as it might or could be tomorrow.

With the current intensity of world events, there is so much dire news and related anxiety, it is tempting and easy to convince yourself that it is OK to skip the all-important responsibility of reading the world. But to be most effective in our work—to routinely transform customers into passionate advocates—we must make the time and have the discipline to read the world.

Otherwise, we think we know what we know, but we’re only informed by a small and insular circle.

Wake up. Step outside.


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